Sterling Bay Companies acquired Victory Ranch in 2012. Meriwether was hired by Sterling Bay to advise on a complete re-envisioning of the master plan, with a goal of creating a more thoughtful and innovative private resort community.
Meriwether’s scope of work included creation of a new membership plan, real estate offering, and general positioning of the community. Together with Sterling Bay, Meriwether reconceived and reformed the club as the primary vehicle to experience everything the ranch has to offer; from hunting and fishing, to golfing and socializing.
The real estate vision transformed from a large lot community, to a diverse selection of built product to appeal to a wider range of customers and price points. Finalizing the assignment in late 2013, Sterling Bay continues as owner and manager executing on the revised master plan vision.